CopenHot is a wellness experience in Copenhagen featuring hot tubs, sauna sessions, and cold plunges — an experience that almost sells itself once people discover it. The majority of guests are tourists looking for unique experiences to add to their “things to do in Copenhagen” list.
The challenge, therefore, was not the product, but visibility. While CopenHot had long performed well through word-of-mouth recommendations, they began to realize that their marketing needed to scale in order to unlock their full potential. The goal was to increase awareness of CopenHot and become part of tourists’ consideration set already during the trip-planning phase.
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