Elements Training is a CrossFit box that has managed to create something truly special: a strong community combined with training at a very high professional level. The moment you step into the box, you can feel the welcoming and inclusive atmosphere. Everyone is met at eye level – regardless of experience – by some of Denmark’s most skilled coaches, who know exactly how to help people improve and progress.
In other words: the product was already strong. Our job was simply to make sure more people discovered it.
We quickly cracked the code and managed to create a revenue record in the very first month. The number of participants in the intro course increased by 75% compared to the previous largest group.
We contributed with both Google Ads and Meta advertising. On Google, we quickly positioned Elements Training at the top of the search results for relevant keywords, ensuring that people actively searching for CrossFit and functional training in the area were met with Elements Training as the obvious choice.
On Meta, part of the effort involved video production, where we showcased the atmosphere in the box through training clips and testimonials from members. The goal was to give potential members a genuine sense of the community and the energy of the training.
At the same time, we worked in a data-driven way, continuously testing different audiences, primary texts, and content formats. This allowed us to constantly optimise the campaigns and build a reliable engine for sign-ups to trial weeks and intro courses — creating a steady inflow of new members every month.
Let’s find out. We’d love to hear more about your goals and figure out together if we can help you achieve them.
