Memery Shoes is a strong e-commerce brand with a clear niche: vintage-inspired footwear from the 1900s–1960s. When we began our collaboration on February 21, 2025, the foundation was solid, featuring a unique product and a well-executed customer journey. However, the challenge was making Google Ads profitable enough to serve as a genuine growth engine that could scale without relying on existing brand awareness.
The goal was defined from day one: we had to hit a minimum ROAS of 7 before increasing the budget. To test the strength of the strategy, we deliberately chose to start in the USA – the world’s most difficult and competitive market. As Morten (CEO) put it: “If the strategy works in the USA, it works everywhere else.”
We worked from a two-part phase plan where the initial focus was not maximum profit, but rather data collection and validation of the feed structure. The efforts were centered around Google Shopping with advanced feed optimization and niche-adapted titles. By prioritizing structure and discipline over quick hacks, we created a solid foundation for decision-making, enabling us to scale based solely on performance.
Since then, the results have proven that the data-driven approach was the right one. ROAS has more than tripled, and we have managed to scale the budget by nearly 4x while maintaining stable profitability. The success in the USA has allowed us to subsequently roll out the strategy to new markets like the UK with the same high efficiency.
Today, Memery Shoes has a scalable marketing engine where growth is driven by new customers rather than “own-brand” searches. This proves that disciplined Google Shopping and a performance-driven approach are the keys to dominating an international niche.
Let’s find out. We’d love to hear more about your goals and figure out together if we can help you achieve them.
